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The Corporate Battle For the Cable News Network Reveals The Extent to Which Flawed American Journalism Now Is.

Late Thursday, while unconfirmed reports spread regarding the Brown University gunman, CNN’s Kaitlan Collins took to social media, highlighting the uncertainty and pointing viewers to her network’s 9pm newscast.

Although it is by no means a impeccable news source, her statement rang true to many. It stands as one of the outlets where there exists fact-based and largely trustworthy reporting – particularly during crises such as the one developing close to a New Hampshire storage facility.

An Uncertain Position Amid a Business Tug-of-War

Yet the news network, now middle-aged, finds itself in a precarious situation as two massive media empires battle over ownership of its corporate owner, Warner Bros Discovery.

Regardless of who wins, the fate of CNN has turned into a high-risk game of business acquisition, rather than as a question of what benefits the news-consuming public.

“Here is one more case of the fundamental flaws with origins in many years of governmental choices,” said Victor Pickard, author of “Democracy Without Journalism?” and a academic specializing in media policy at the Pennsylvania University.

The debate about who will own Warner Bros Discovery – could it be Netflix or Paramount Skydance? – overlooks a larger point.

“It gets presented as a financial tale with key players as the protagonists, but there is hardly any discussion of the common good,” Pickard added.

A Further Element: The Former President

The CNN scenario is made more complex by Donald Trump’s opinions about a network he has frequently denounced as perhaps his main “fake news” adversary.

Remember the cries of “CNN sucks!” at his rallies, his administration’s punitive revocation of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in press briefings.

Trump now asserts that CNN needs new ownership. You can read that as ownership that will insulate him from criticism and scrutiny. That is one reason why he appears to favor Paramount Skydance, which has made a aggressive takeover attempt.

There is a basis to prefer that bidder more. For one thing, it is controlled by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.

The company, owner of CBS News, also recently placed the right-leaning Bari Weiss, known for her “anti-woke” beliefs, as the editor-in-chief of that storied news network.

An Outcome of Further Instability

It is important to note, if Netflix prevails, CNN and other cable outlets would first be spun off into a separate entity. Such a move could be a welcome development to many at the network, but it’s far from a secure position. That setup could pave the way for CNN for a future sale. The cycle continues.

If you ask Timothy Wu, a great deal of this is against the law, anyway. The well-known analyst of big tech’s dominance wrote recently that anti-trust laws should block both deals.

“Either merger would be harmful to the country, and both should be opposed by the government,” Wu recently wrote.

The Fundamental Challenge and a Potential Solution

No matter the outcome regarding CNN, the bigger problem persists.

“What we have now is a profoundly structure that undermines democracy, but we ought not succumb to the belief that change is impossible,” Pickard emphasized. Government actions – dating back to the 1930s and 1940s – helped to foster this overly commercial monster, and different policy decisions can fix it.

Is this likely in an era where the Federal Communications Commission chair will not confirm that the agency is independent? Reform is highly improbable now, but that should not imply it will be impossible forever.

Policies that strengthen independent news organizations, bolster local journalism, subsidize public media, and prevent the concentration of media power in too few hands are within reach – they are necessary for a functioning democracy.

In the world of media ownership, bigger isn’t better. And news organizations including CNN cannot be pieces in the latest corporate chess match.

HH
Written by

Heather House

A UK-based business strategist with over 15 years of experience in corporate leadership and startup consulting.

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